Articles

The claim that 80% of a pack’s environmental impact is set at the design stage is widely accepted, but its origins and accuracy are less certain upon closer examination.

The future of digital printing looks strong, with research predicting that innovation and evolving customer demand will reshape the industry.

Building a sustainability strategy is something that companies should take advantage of and can bring multiple benefits

This six-video series of video shorts by renowned neuroscientist Dr. David Eagleman looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.

Selecting the right form factor for your direct mail depends on its goals.

Influence your customer’s behavior with the touch of paper.

Paper’s unique abilities leave a lasting brand impression.

These five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.

We’re all feeling it—the fatigue that comes from our social, work, and family lives all existing on a screen. But don’t fret, there’s an effective way to re-energize.

Dr. David Eagleman explores the many ways touch impacts how people perceive brands.

Don’t just get your customer’s attention. Feel it.

Learn how media shapes the brain and consequently the way a brand is perceived.